"It is a long history 
of humankind that those who have learned to 
collaborate and improvise most effectively have prevailed"

Charles Darwin

"It is a long history of humankind  that those who have learned to collaborate and improvise most     effectively have prevailed"

Charles Darwin

"It is a long history of humankind 
that those who have learned to collaborate and improvise most effectively have prevailed " 
                                                          Charles Darwin

our philosophy

We founded thepeoplepartnership in 2000 out of a belief that the best decisions always arise from deep thinking in collaboration with all key stakeholders. We see our role as to provide our clients with clear frameworks for strategic decision making, based on rigorous and creative insight.

our philosophy

We founded thepeoplepartnership in 2000 out of a belief that the best decisions always arise from deep thinking in collaboration with all key stakeholders

We see our role as to provide our clients with clear frameworks for strategic decision making, based on rigorous and creative insight

our philosophy

We founded thepeoplepartnership in 2000 out of a belief that the best decisions always arise from deep thinking in collaboration with all key stakeholders

We see our role as to provide our clients with clear frameworks for strategic decision making, based on rigorous and creative insight

"I'm a great believer  in  luck, and I find  the
 harder I work, 
 the more I have of it"
 
Thomas Jefferson
"I'm a great believer in luck, 
and I find  the harder  I work, 
the more I have of it"
 
Thomas Jefferson
" I'm a great believer in luck,   and I find the harder I work, 
  the more I have of it "
 Thomas Jefferson

 who we are

Ann Whalley holds a Bsc Hons in Psychology from the University of Exeter. Ann started her career in quantitative research working for AC Nielsen Ltd. She then moved into qualitative research, working for boutique agencies before setting up her own research consultancy in 1992
Ann is an ex-chair of the Association for Qualitative Research and a Certified member of the MRS

ann 

who we are

Ann Whalley holds a Bsc Hons in Psychology from the University of Exeter. Ann started her career in quantitative research working for AC Nielsen Ltd. She then moved into Qualitative research, working for boutique agencies before setting up her own research consultancy in 1992. 
Ann is an ex-chair of the Association for Qualitative Research and a Certified member of the MRS ones

                       ann

who we are

Ann Whalley holds a Bsc Hons in Psychology from the University of Exeter. Ann  started  her career  in quantitative  research working for AC Nielsen Ltd. She then moved into qualitative research, working for boutique agencies before setting up her own research consultancy in 1992 

 Ann is an ex-chair of the Association for Qualitative Research and a Certified member of the MRS 

ann

"It takes two flints  to  make a fire"

   Louisa May Alcott

& louise

Louise Skowron holds an MA Honours in History from the University of Cambridge and has specialised in qualitative and ethnographic research for over 15 years

Louise is also an active artist and has a particular expertise in the creation and editing of film footage to aid communication of often complex themes and ideas
"Where there is a will,   there is a way"

      Anon
 "Where there is a will, there is a way"
                                                                                                                                                                                                      Anon

our approach

We can work on individual research projects as well as in a consultancy role, both directly with clients and in partnership with management consultancies

Our aim is to always make the best use of pre-existing insight combined with, if necessary and relevant, additional primary research

Primary research methodologies we may use may include: desk, quantitative, qualitative, online, face-to-face, telephone, ethnographic, deliberative, workshops, focus groups and in-depth interviews

our approach

We work on both ad hoc and longitudinal projects as well as on a consultancy basis. Our aim is always to make best use of pre-existing insight combined with, if necessary and relevant, additional primary research 

Primary research methodologies we use may include: desk, quantitative, qualitative, online, face to face, telephone, ethnographic, deliberative, focus groups, one to ones 



"It takes two flints to make a fire"         Louisa May Alcott

& louise 

Louise Skowron holds an MA Honours in History from the University of Cambridge and has specialised in qualitative and ethnographic research for over 15 years
Louise is also an active artist and has a particular expertise in the creation and editing of film footage to aid communication of often complex themes and ideas 

"Where there is a will, there is a way"                 Anon

our approach

We work on individual research projects as well as in a consultancy role, both directly with clients and in partnership with management consultancies
Our aim is always to make best use of 
pre-existing insight combined with, if necessary and relevant, additional primary research

Primary research methodologies we use may include: desk, quantitative, qualitative, online, face to face, telephone, ethnographic, deliberative, workshops, focus groups and in-depth interviews 

  "Don't  reinvent the wheel,  
                                                 just realign it"

    Anthony J. D'Angelo
"Don't  reinvent the wheel,  just realign it"
                                                                  Anthony J. D'Angelo
"Don't  reinvent the        wheel,  just realign it"

Anthony J. D'Angelo

our specialisms

We specialise in the following areas: behaviour change, brand strategy & identity, communication strategy & style, creative development, segmentation, visual identity & style
We work across the private, public and third sectors with a wide variety of people, ranging from ultra high net worth individuals to young offenders


our specialisms

We specialise in the following areas:  
behaviour change, brand strategy & identity, communication strategy & style, creative development, segmentation and visual identity & style

We work across the private, public and third sectors with a wide variety of people, ranging from ultra high net worth individuals to young offenders

our 
specialisms

We specialise in the following areas:  
behaviour change, brand strategy & identity, communication strategy & style, creative development, segmentation and visual identity and style

We work across the private, public and third sectors with a wide variety of people, ranging 
from ultra high net worth individuals to 
young offenders

"The world as we  have created it is  a process of our  thinking.  It cannot  be changed  without changing 
 our  thinking " 

      Albert Einstein
" The world as we have created it 
       is a process of our  thinking.  
       It cannot be changed without             changing our thinking "

Albert Einstein

"The world as we have created 
it is a process of our thinking. 
It cannot be changed 
without changing our thinking"
                                                                  
                                                                                                  
                                                                                                  Albert Einstein

our insight review

We are always on the lookout for different perspectives and new ideas and trends - follow us on social media for our insights 

 "Live as if you were to die tomorrow.
  Learn as if you were to live forever "
                                                                      Mahatma Gandhi
our insight review
We are always on the lookout for different 
perspectives and new ideas and trends - 
follow us on social media for our insights 
our 
insight review

We are always on the lookout for different perspectives and new ideas and trends - follow us on social media for our insights 

"Live as if you were to die tomorrow.
  Learn as if you were to live forever" 
                                                                                                                                                             Albert Einstein 

           our clients

Bents
The British Army
Coutts  
Department for Education Department Department for Environment, Food and Rural Affairs
Department of Health and Social Care
Department for Work and Pensions
Energy Saving Trust
Food Standards Agency
The Foundation
The Foyer Federation
GJW Direct
Wunderman
Health & Safety Executive
IHG 
Jaguar Land Rover 
JobcentrePlus
Key4Life
NHS
Ofcom
Office for Disability Issues
Orange UK (now EE Ltd)
Oxbow Partners 
The Perse School 
Ravensbourne University London 
Royal Bank of Scotland 
Sainsbury’s 
Santander UK 
Tate 
Tesco 
UBS 
UK Directgov (now GOV.UK) 
Volkswagen UK 
The Wisdom Council 
Yoplait 

"Live as if you were  to
die tomorrow."

Albert Einstein

our clients

Bents

The British Army

Coutts  

Department for Education Department 

Department for Environment, Food and 

Rural Affairs

Department of Health and Social Care

Department for Work and Pensions

Energy Saving Trust

Food Standards Agency

The Foundation

The Foyer Federation

GJW Direct

Wunderman

Health & Safety Executive

IHG 

Jaguar Land Rover 

JobcentrePlus

Key4Life

NHS

Ofcom

Office for Disability Issues

Orange UK (now EE Ltd)

Oxbow Partners 

The Perse School 

Ravensbourne University London 

Royal Bank of Scotland 

Sainsbury’s 

Santander UK 

Tate 

Tesco 

UBS 

UK Directgov (now GOV.UK) 

Volkswagen UK 

The Wisdom Council 

Yoplait 

our clients

Bents
The British Army
Coutts  
Department for Education Department Department for Environment, Food and Rural Affairs
Department of Health and Social Care
Department for Work and Pensions
Energy Saving Trust
Food Standards Agency
The Foundation
The Foyer Federation
GJW Direct
Wunderman
Health & Safety Executive
IHG 
Jaguar Land Rover 
JobcentrePlus
Key4Life
NHS
Ofcom
Office for Disability Issues
Orange UK (now EE Ltd)
Oxbow Partners 
The Perse School 
Ravensbourne University London 
Royal Bank of Scotland 
Sainsbury’s 
Santander UK 
Tate 
Tesco 
UBS 
UK Directgov (now GOV.UK) 
Volkswagen UK 
The Wisdom Council 
Yoplait 

testimonials

Charlie Dawson, Founding Partner,
The Foundation

"The work conducted by thepeoplepartnership 
was excellent and Volkswagen views the development work as one of the best pieces of strategic development that the business has undertaken for some time. The segmentation and, within this, understanding of the underlying drivers was particularly useful in helping the company to look forward. I have also worked with thepeoplepartnership on developing a vision for the design of hotel rooms of the future, as well as many other projects which use insight to help drive future vision."

Charlie Dawson, Founding Partner, The Foundation

"The work (conducted by thepeoplepartnership) was excellent and Volkswagen views the development work as one of the best pieces of strategic development that the business has undertaken for some time. The segmentation and, within this, understanding of the underlying drivers was particularly useful in helping the company to look forward. I have also worked with thepeoplepartnership on developing a vision for the design of hotel rooms of the future, as well as many other projects which use insight to help drive future vision."

Judith Comyn, Head of Audience Insight, Tate.

"I can highly recommend thepeoplepartnership. We have worked with them on several occasions and find them very flexible and very thoughtful, and they have been able to provide us with clear strategic frameworks for immediate and longer term action, combined with fabulously edited videos which have ensured buy in right to the top." 

Louise Elstone, 
Head of Member Acquisition,  Esporta

"I can highly recommend  thepeoplepartnership. 
We have worked with them on several occasions and find them very flexible and very thoughtful, and they have been able to provide us with clear strategic frameworks for immediate and longer term action, combined with fabulously edited videos which have ensured buy in right to the top." 

Eva Hamilton MBE - Founder & CEO Key4Life

"thepeoplepartnership has been central to the success of Key4Life in measuring the impact central to the success of Key4Life in measuring the impact of young offenders. Their professionalism, understanding, insight and rigour has produced a first class research methodology and service."

Eva Hamilton MBE - Founder & CEO Key4Life

"thepeoplepartnership has been central to the success of Key4Life in measuring the impact central to the success of Key4Life in measuring the impact of young offenders. Their professionalism, understanding, insight and rigour has produced a first class research methodology and service."

Greg Brown, Partner, Oxbow Partners

"Oxbow Partners work with thepeoplepartnership when we need to get under the skin of people, what they are really thinking and hence likely to do. They are strategic thinkers who 'get business' and so can translate insight into actionable findings that are commercially relevant and useful. 
A key point of difference of thepeoplepartnership versus other research companies we have worked with is that they collaborate throughout the research and insight process, meaning that the end result is tailored to the precise needs of the client"  

Rosemary Hadden, Head of Customer and Market Insights, 
Royal Bank of Scotland 

"I have huge trust in thepeoplepartnership and know I can always rely on them (sometimes with the minimum of briefing and time) to deliver truly excellent insight. I have worked with Ann and Louise now for over 15 years and have found them to be some of the best qualitative researchers in the business."

Madeleine Rinehart, Board Account Director, Designate Communications LLP

"As an agency we have found their collaborative approach very beneficial, and the way they present back to our clients as part of our team is helpful as well as professional."

Greg Brown,  Partner, Oxbow Partners

"Oxbow Partners work with thepeoplepartnership when we need to get under the skin of people, what they are really thinking and hence likely to do. They are strategic thinkers who 'get business' and so can translate insight into actionable findings that are commercially relevant and useful. A key point of difference of thepeoplepartnership versus other research companies we have worked with is that they collaborate throughout the research and insight process, meaning that the end result is tailored to the precise needs of the client"  

Rosemary Hadden, 
Head of Customer and Market Insights, 
Royal Bank of Scotland 

"I have huge trust in thepeoplepartnership and know I can always rely on them (sometimes with the minimum of briefing and time) to deliver truly excellent insight. I have worked with Ann and Louise now for over 15 years and have found them to be some of the best qualitative researchers in the business."

Madeleine Rinehart, Board Account Director, Designate Communications LLP

"As an agency we have found their collaborative approach very beneficial, and the way they present back to our clients as part of our team is helpful as well as professional."

testimonials

Charlie Dawson, Founding Partner, The Foundation

"The work (conducted by thepeoplepartnership) was excellent and Volkswagen views the development work as one of the best pieces of strategic development that the business has undertaken for some time. The segmentation and, within this, understanding of the underlying drivers was particularly useful in helping the company to look forward. I have also worked with thepeoplepartnership on developing a vision for the design of hotel rooms of the future, as well as many other projects which use insight to help drive future vision."

Judith Comyn, Head of Audience Insight, Tate.

"I can highly recommend thepeoplepartnership. We have worked with them on several occasions and find them very flexible and very thoughtful, and they have been able to provide us with clear strategic frameworks for immediate and longer term action, combined with fabulously edited videos which have ensured buy in right to the top." 

Eva Hamilton MBE - Founder & CEO Key4Life

"thepeoplepartnership has been central to the success of Key4Life in measuring the impact of young offenders. Their professionalism, understanding, insight and rigour has produced a first class research methodology and service."

Greg Brown,  Partner, Oxbow Partners

"Oxbow Partners work with thepeoplepartnership when we need to get under the skin of people, what they are really thinking and hence likely to do. They are strategic thinkers who 'get business' and so can translate insight into actionable findings that are commercially relevant and useful. A key point of difference of thepeoplepartnership versus other research companies we have worked with is that they collaborate throughout the research and insight process, meaning that the end result is tailored to the precise needs of the client"  

Rosemary Hadden, Head of Customer and Market Insights, Royal Bank of Scotland 

"I have huge trust in thepeoplepartnership and know I can always rely on them (sometimes with the minimum of briefing and time) to deliver truly excellent insight. I have worked with Ann and Louise now for over 15 years and have found them to be some of the best qualitative researchers in the business."

Madeleine Rinehart, Board Account Director, Designate Communications LLP

"As an agency we have found their collaborative approach very beneficial, and the way they present back to our clients as part of our team is helpful as well as professional."

contact

Ann Whalley:    
ann@thepeoplepartnership.com     mob: 07976 565 209
Louise Skowron :  
louise@thepeoplepartnership.com   mob:   07929 049 973
contact

contact

Ann Whalley:    
                                  ann@thepeoplepartnership.com     
                                  mob:  07976 565 209
Louise Skowron :  
                                   louise@thepeoplepartnership.com     
                                   mob:   07929 049 973
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